Agenda

10:00 - 10:05
Hildur Einarsdóttir
CEO of Advania Iceland
Silfurberg
English
Opening Remarks
10:05 - 10:20
Jóhann Páll Jóhannsson
Minister of the Environment, Energy and Climate
Silfurberg
Engilsh
10:20 - 10:40
Arash Ghazanfari
CxO Advisor at Dell Technologies
Silfurberg
English
AI leadership from within
In this session, Arash Ghazanfari, CxO Advisor from Dell Technologies, will share the strategies they have developed for adopting AI internally at Dell Technologies and some of the key lessons they have learnt along the way.
10:40 - 10:55
Hulda Hallgrímsdóttir
EVP Nox Medical & COO Devices Nox Health
Silfurberg
TBA
10:55 - 11:00
Short Coffee Break
11:00 - 11:15
Peter Henry Andersen
Business Development Manager AI Agentic Driven SASE & SecOps at Fortinet
Silfurberg
English
The AI Shield: Accelerating at the Speed of Threat, Securing the Future of Business
How do you embrace innovation without exposing your critical data into the ”wild”?
11:15 - 11:30
Ásta Sigríður Fjeldsted
CEO of Festi
Silfurberg
English
TBA
11:30 - 12:00
Silfurberg
English
Panel Discussion
Moderator: Þórður Ingi Guðmundsson
Director of AI at Advania
Katrín Jakobsdóttir
Chairperson of the board for New Nordics AI and former prime minister of Iceland
Bergur Ebbi Benediktsson
Author, actor and lawyer with MDes in Strategic Foresight and Innovation from OCAD
From trust and regulation to language, innovation, and competitiveness, this panel explores the opportunities and challenges AI presents for Iceland. Join the conversation on how we can build a future where technology strengthens both business and society. Þórður Ingi Guðmundsson will be joined on stage by Katrín Jakobsdóttir and Bergur Ebbi Benediktsson.
12:00 - 12:55
Lunch Break
12:55 - 13:10
Neil Sholay
Senior Vice President, AI Data Platform Strategy for Oracle
Silfurberg
English
The Leadership Playbook for Trusted AI
As organizations move from AI experimentation to business-critical deployment, success depends on more than models and technology. It requires trustworthy data, strong governance, measurable outcomes, effective risk management, and clear executive ownership. In this keynote, Neil Sholay explores what separates organizations that are successfully scaling AI from those stuck in perpetual pilot projects. Drawing on insights from global enterprises, the session examines how leaders can build AI strategies that deliver measurable business value while maintaining trust, transparency and accountability. This reflects major themes explored in Oracle's recent AI Changes Everything leadership discussions around governance, risk, trust and enterprise adoption.
13:10 - 13:25
Azra Dajić
Head of AI Business Development Europe, at Advania Sweden
Silfurberg
English
The AI Decisions We Make Today
Leadership in the age of AI
13:25 - 13:40
Corey Harpe
Leader of Modeling and Data Science at Veitur
Silfurberg
English
AI Is Not the Transformation. Adoption Is.
Most organizations no longer need convincing that AI matters. The harder question is why so many AI experiments never become real operational value. Corey Harpe leads Modeling and Data Science at Veitur, Iceland's largest utility, where AI has to work inside water, wastewater, district heating, and electricity operations, a world where a wrong answer isn't an awkward demo, it's a cold house in January. Drawing on deployed products, measured results, and honest failures, this talk shows what actually determines whether AI creates value: trust, ownership, changed workflows, and measurement.
13:40 - 13:55
Eva Rut Bernhöft Reynisdóttir
Automation Developer at Evolv by Advania
Silfurberg
Turning AI & Automation into Business Value
As an automation developer, Eva Rut has built automation solutions across a wide range of industries and systems. Drawing on this experience, she will explore how organizations can turn the rapid evolution of AI and automation into real business value by identifying what is worth automating, where AI can make the greatest impact, and how to move from exciting possibilities to solutions that actually work in practice.
13:55 - 14:00
Short Coffee Break
14:00 - 14:15
Jon Farkas
Field CTO at Verkada
Silfurberg
English
AI Out of the Machine
AI is everywhere right now, and so is the noise. Beyond the hype and the flood of "AI slop," a specific question deserves attention: is this technology actually making a difference, or just making headlines?
14:15 - 14:30
Sveinn Sigurður Jóhannesson
CEO/Co-founder at GreenFish
Silfurberg
English
From Idea to Industry AI Leader
In less than two years, GreenFish has gone from an idea on paper to operating globally. Sveinn shares the lessons, challenges, and key decisions that shaped the journey, and what Icelandic startups can learn from building for international markets from day one.
14:30 - 14:45
Dr. – Ing. Morris Riedel
Professor at the University of Iceland
Silfurberg
English
Impacts of High-Performance Computing for AI in Iceland
Access to High-Performance Computing (HPC) infrastructure for Artificial Intelligence (AI) has enabled economic growth and a wide variety of societal impacts across Europe and worldwide over the last decade. HPC is indispensable for many Icelandic startups, SMEs, large industry, and the public sector to advance technology, improve products and services, make processes more efficient, or reduce production and operating costs. This short talk highlights selected HPC impacts in AI applications in Iceland in the context of EuroHPC AI Factories.
14:45 - 15:15
Tæknital
Panel Discussion
Silfurberg
English
Join us for a Tæknital live panel on AI in Iceland. Featuring experts previously interviewed on Advania’s podcast Tæknital, the discussion will explore how AI is shaping business, society, innovation, and the future of Iceland. Moderated by Sylvía Rut Sigfúsdóttir, Director of Communications at Advania.
15:15 - 15:30
Coffee Break
15:30 - 15:45
Bjarki Þór Sigvarðsson
Program director of Situational Awareness at CERT-IS
Silfurberg
English
AI in Cyberattacks & Vulnerability Assessments
Bjarki is the Program director of Situational Awareness at CERT-IS. He will go over the topic of AI in Cyberattacks & Vulnerability Assessments in Iceland. The talk will cover how the evolution of AI has affected CERT-IS, how they operate and the services they provide to their constituents.
15:45 - 16:00
Valþór Druzin Halldórsson
Executive Director of Data Services & AI at Íslandsbanki
Silfurberg
Íslenska
Þetta reddast! - nú með gervigreind
Hvernig hagnýtum við gervigreind til þess að komast lengra og gera betur í daglegu starfi? Valþór Druzin Halldórsson er Forstöðumaður Gagnaþjónustu og gervigreindar hjá Íslandsbanka. Hann ber ábyrgð á gagnainnviðum, gagnastýringu, greiningum og innleiðingu gervigreindar þvert á bankann. Valþór hefur yfirgripsmikla reynslu úr fjármála-, hugbúnaðar-, fjarskipta- og fluggeiranum og hefur starfað m.a. hjá Íslandsbanka, Meniga, Five Degrees, Icelandair, Vodafone og CCP Games (Nú Fenris). Hann hefur sérstakan áhuga á gagnadrifinni umbreytingu, hagnýtingu gervigreindar og þróun stafrænna þjónusta.
16:00 - 16:15
Dr. María Rún Bjarnadóttir
Expert in Technology Law, AI and Digital Rights
Silfurberg
English
The Icelandic Task Force on Deepfakes and AI Misuse
Dr. María Rún Bjarnadóttir is an Icelandic legal scholar and expert specializing in the intersection of human rights, technology law, and digital violence. She is the head of The Icelandic Task Force on Deepfakes and AI Misuse. Her work on deepfakes and AI misuse brings together her background in policing, human rights, and technology law. Her efforts focus on protecting people from digital harm.
16:15 - 16:30
Guðmundur Arnar Sigmundsson
Director of Cybersecurity and Data Strategy
Silfurberg
English
Cyber Resilience
Cyber resilience in the AI era. The ability to absorb a hit, adapt, and keep going. Guðmundur Arnar sigmundsson looks at how AI is reshaping the threat landscape, from voice phishing, vulnerability exposures to AI-driven scams, and why the same technology gives defenders more leverage than they've had in years. A grounded but optimistic look at building organizations that thrive in an AI-driven world.
16:30 - 18:00
Cocktail Party
Wednesday 9th of September
09:00 - 09:45
HPE
Advania, Guðrúnartún 10
English
Register
16:00 - 18:00
Dell Technologies & NVIDIA
Advania, Guðrúnartúni 10
English
Register
Thursday 10th of September
09:00 - 09:45
Microsoft
Harpa
English
08:30 - 09:45
Oracle Deep Dive
Harpa
English
09:00 - 09:45
Verkada Deep Dive
Compliance and Verkada: Blurring Faces, Not the Rules
Harpa
English
Register

*The program is subject to change.